#7 Enoughness Project Series: Surviving SuperTarget


There are a million ways to take care of yourself. Eating apples, as they say, is one. I think I may have discovered a new way: When I need a particular material item, instead of embarking on a bargain-hunting rampage, I will treat myself by shopping intentionally and buying good quality. Also, this is apple is for real. My teeth don’t always leave hearts in the food they bite, but when they do, they make it awesome.

Target. I went there today.

In the first five minutes, I fingered three swimsuits, ran my hands across one dress, eyed some colorful shoes and scarves and put two bras in my shopping cart. I’ve needed a new swimsuit since last summer. And I figured the bra counted as self-care…one of those necessary sorts of things.

I took the bras out of the cart a moment later. “I’ve bought this brand before,” I thought. “These don’t fit well. They’re not comfortable. This racerback is going to make my shoulders hurt just like the last one I bought here. If I really need a bra, I’ll get one at Nordstrom. Do I really need one? Eh. Not really.”

After eyeing the swimsuits, which I’d never try on while with my two kids at Target—such a pain to haul three people into that dressing room—I likewise determined that, if I really need a swimsuit, I will go somewhere, actual or online, that sells swimsuits. I will find one for my body type and possibly spend a little extra money to make sure it fits well and becomes me.

Maybe this spending hiatus will help remove impulsiveness from my buying and replace it with intention, premeditation and greater quality purchases. Once the shopping ban is lifted after these three months, when it comes to things I need, buying finer rather than on-sale-er things may be one true way of honoring my own enoughness.

Now that I think of it, occasionally buying myself things that are good rather than “affordable” feels a little bit like a new brand of self care to me. (the act of buying itself is not my self-care, but rather the act of choosing quality over fire sale is what feels like self-care to me.) And I’m definitely on board with more of that.

Note: This post is part of a series about my experiences in uncovering my own innate enough-ness. For three months, I am abstaining from frivolous material purchases, accepting all blessings that come my way and focusing on gratitude for all that I have. The idea came to me in a meditation-induced haze and it has nothing to do with politics or morality. I’m just a girl who’s hoping to: separate the association between looking good and being good; get comfy with receiving; become a glowingly grateful human being; get acquainted with my own motives for material consumption; grow my understanding of when/why I buy things; and establish new habits that are more aligned with my values. We’ll see how this goes…

2 thoughts on “#7 Enoughness Project Series: Surviving SuperTarget

  1. This is how I like to shop. And when I find something I love, I wear it to several events and then the PPW (price per wear) goes down 🙂 I like having 1 dress I adore and wear it to 6 events over 6 bargain dresses for each thing. That said, I will say my Lands End swim suit has held up well for several years and is a heck of a lot less than a miracle suit. A good value is still a great thing.

    • Thank you for this, B! Totally a great point with the price per wear rule, and the Lands End swimsuit tip is awesome. I’m definitely a one dress to six events girl, but in recent years, the dresses have gotten a lot less expensive. I’m not sure how much the dollar amounts I spend will change–at least for a while, thanks to gems like myhabit and Nordstrom semiannual sale action–but my method of finding the things I buy will be much more intentional. And I may just enlist your help when the time comes. 🙂 You can be my PPW consultant!

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